A local citation is any mention of your business on the web; it is any combination of your business details, such as name, phone number, address, website and etc. Citation plays a big role in SEO, as one of the key factor in improving your local search results.
They are basically two type of citation, which are structured citation and unstructured citations. Structured citation is your business information (NAP) on a business listing directory while unstructured citation is your business information (NAP) on any other site that’s not specifically a business listing directory.
Why you need this/ Feature and function?
Citation help search engine like google, verify that your business exists. If there are multiple of credible sources have the same accurate information about your business, it will signal to search engines that your business is legitimate.
Local citation is one of the most effective ways to tell the world about your business and product. With the help of local citation service, you can promote your business in your local areas. Local citation also helps to enhance your website search engine rankings and help customers to find services you provide.
What are the things need to be done?
Start submits your business details to available citation listing. Structured citation includes Facebook, Yellowpages, Yelp and etc; while for unstructured citation are blogs, magazine, newspaper sites, wikis and etc.
How much does it cost to create business citation?
To be precise, you don’t need to spend a cent to create your own citation listing, all you need to do is search through the internet for directory site, sign up an account and start update your NAP, the bad news is this might cause you a lot time.
You can also engaged citation expert which might cost around RM100 for 30 citation listing, the cost basically depending on the type of citation for posting the info and the times needed for them to publish your citation.
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Prepared by: William
Published by: Hui Ying