Messenger is one of the most powerful marketing channels, currently there are about 1.3billions users using messenger. Research found that chatbot have 88% open rates and 56% click through rate, and 47% of consumers would buy item from chatbot.
A chatbot can bring you more leads than your website and has becoming as the FUTURE of customer service and online selling. A chatbot is your salesman who doesn’t need to sleep and can work for your 24/7.
Why you need this/ Feature and function?
It will speak your language, interact with your customers and help them buy your products. Through chatbot, it will increase the engagement between your business and client and transform the way you communicate with your clients and prospects. Chatbot also will help you make you job a lot easier by saving your times because everything has been design and pre-set.
What are the things need to be done?
Your need to understand your customer need and create a fully-structured messenger chatbot tailored to your brand. First you need to design the chat flow, create conversation script and conversation step. After that configure on chatbot platform like Manychat or Chatfuel and integrate the API with your Facebook page.
You can also do retargets custom audience on FB, ad offers discount, customer redeems coupon in bot, bot will help you engages and converts the sales.
How much does it cost to create a chatbot?
The cost to setup a chatbot are completely free, unless you require more functions from the software but it also relatively economical, example, manychat offer paid function start from 10USD per month. The harder part to create a chatbot will be design the chat structured and flow. Therefore, by hired a chatbot expert will be a better option since they have much knowledge on the technical part, and surely this will help you save a lot of time and cost.
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Prepared by: William
Published by: Hui Ying