How Google AdWords Works?

Introduction/what is

Google owns nearly 75% of search engine market share, and people use google to search roughly 3.5 billon times a day for all their search needs. The way google AdWords work is simple, when user search a keyword, they get result of their query on a search engine results page (SERP). Those paid ads will be appear on the top or obvious location of the search result page.

Google AdWords is a pay-per-click (PPC) advertising platform, it offer two basic ways to reach people, which are Google Search Network and Google Display network. Ads in the search network appear as a text ad in the result page for the keyword while the display network leverage Google’s vast website partners to showcase your ad on different website all over the internet.

Why you need this/ Feature and function?

Being able to reach customer who are searching for your product or service like yours is an exceptional opportunity that shouldn’t be underrated.

When people are searching, make sure you put yourself in the front row using the easier way. By using google AdWords, you can jump straight to the front row without need to spend a lot of time building up an arsenal of content and links just to rank higher for your website search ranking.

What are the things need to be done?

First you need to define and create the campaign by choosing which one best suit your goal. Be sure you know the location of your ideal customer, for example, if you are a local business owner, you want to target people around your area only. Allocate the budget for ads spending. And the tricky part, is that you need to spend time do research and study on the keyword that will be to use for the ads. Once you create the ads, make sure to set up conversion tracking as well.

How much does it cost to advertise on Google AdWords?

  • Landing Page (website) : RM 1000++ one off
  • Ads budget: RM2000++ monthly
  • Management fee (Create campaign, testing, strategizing and monitoring): 30% of ads budget: RM600

Average spending for 1 year = RM32200

**Budget spend might differ depend on business or advertising strategic apply**

 

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Prepared by: William
Published by: Hui Ying

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