There are over three billion searches online every single day across the globe. No matter what business you’re in, some of these searches are directly related to the product or service you provide.
There are two kinds of marketing campaigns related to google search. The first one is an organic campaign called Search Engine Optimization which we need to workouts on the contents, structure of website and technical aspect, which will cost a lot of time and budget.
Luckily Organic rankings aren’t the only way to get your website at the top of these search results.
The another viable strategy are called Google Adwords SEM. This service is directly taken from Google and is also called PPC or Pay per Click campaign.
The central idea is to win sponsored listing on the top page of Google.
We Dot Connect will act as smart consultants for the undertaking the Adwords campaign.
Basically the are two main functions for Google Adwords, the first one is GOOGLE SEARCH MARKETING which give your brand the awareness it deserves. Appear in the right place at the right time when your potential customers are searching for your products and services on Google.
The second is called GOOGLE DISPLAY NETWORK which use to increase your conversion rates with strategic Re-Marketing activities. Follow your potential customers throughout the Web & take your business to its next level today.
How Adwords Works?
Keyword word research
Our team will do extensive research to determine what phrases and key terms that will work best and fit for your business.
Targeting the right phrases is an important step to ensure we can create the best possible results.
Based on the selected phrases and key term, we will create compelling, informative text ads that will appear within the results of the search engine when your keywords or phrases are searched.
These ads will encourage users to visit and engage with your website.
Analysis and Measure performance
We will monitor your campaign to ensure that the traffic being sent to your website is relevant and qualified. SEM campaigns generate a significant amount of data about site visitor.
We will analysis the data and create a comprehensive report for further marketing strategy planning.